Project N°10 — Case study

Formula 1

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Client
Nebula Labs
Release Date
2024
Role
Brand Identity & UI/UX
Duration
6 Weeks
Formula 1
Formula 1
Formula 1
Formula 1
Formula 1

Solution & Outcome

01 — The Solution

A cohesive identity system

The final identity features a clean logotype, balanced colour palette, and editorial typography. Each element works together to create a recognisable fashion brand, adaptable across packaging, lookbooks, retail, and digital platforms.

  • Distinctive logotype with a modern, fashion-forward aesthetic
  • Curated colour palette reflecting the brand mood
  • Custom typography for editorial and commercial use
  • Cohesive language across print, packaging, and digital
02 — Outcome

A confident debut, ready to scale

The brand emerged with a confident identity that feels timeless yet contemporary. The project demonstrates how thoughtful brand design elevates perception, strengthens recognition, and creates emotional connection within a competitive market.

  • +240% lift in brand engagement within the first season
  • Editorial coverage across 4 international markets
  • Ready-to-scale guidelines adopted by internal teams
  • Award nomination for emerging fashion identity